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Makeup Tutorials

How to Choose (and Apply) a Cushion Foundation

The Korean compact that changed base makeup. How to pick the right finish and shade — and the pressing technique that makes it look like skin.

Novolle Beauty team2 min read

An open cushion compact

Key takeaways

  • Choose the finish for your skin: matte or semi-matte for oily, glow for dry.
  • Match shades on the jawline in daylight, and check the undertone letter.
  • Press the puff — never swipe — and build only where you need coverage.
  • Wash or replace the puff often, especially in humid weather.

A cushion foundation is liquid foundation soaked into a sponge inside a compact, applied with a puff. Korean brands popularised the format, and it's now one of the most loved base products in Asia — especially in hot, humid cities, where a thin, fresh layer lasts better than heavy foundation.

An open cushion compact with its puff
Cushions are made for thin, buildable layers and easy touch-ups.

Why cushions work so well in Bangkok

  • Thin layers slide less in heat and humidity.
  • Touch-ups are easy — the compact has a mirror and a puff.
  • Many include sun protection — a useful top-up, though not a replacement for sunscreen.
  • Skin-like finishes look natural in strong daylight.

Step 1: Pick your finish

FinishLooks likeBest for
MatteVelvety, no shineVery oily skin, long hot days
Semi-matte / satinNatural, softCombination skin, most people in Bangkok
Glow / dewyLuminous, freshDry or dehydrated skin, air-con days

Step 2: Pick your coverage

Light-coverage cushions even out redness and look like skin. Medium and full coverage hide more but can look heavier in the heat. Most people do best with light-to-medium coverage and a separate concealer for spots.

Step 3: Find your shade

Many Asian brands name shades with a number for depth and a letter for undertone — for example, a 21 is often lighter than a 23. Common undertone letters are C (cool, pink), N (neutral) and W (warm, yellow or golden). Systems vary by brand, so always swatch.

  1. 1

    Swatch on the jawline

    Not the back of the hand — your face and hand are often different colours.

  2. 2

    Check in daylight

    Step out from under artificial lights.

  3. 3

    Wait a few minutes

    Some cushions oxidise and deepen slightly as they set.

  4. 4

    Think about tanning

    Staying a few weeks in Thailand? Match your neck rather than your face.

Lip and base swatches being compared on a customer's hand
Swatching on skin in daylight is the most reliable way to match.

How to apply a cushion properly

  1. 1

    Prep

    Light moisturiser and sunscreen. Wait three to five minutes.

  2. 2

    Press lightly

    Press the puff onto the cushion once — don't pump it.

  3. 3

    Start in the centre

    Press onto the middle of the face: cheeks, nose, chin, forehead.

  4. 4

    Tap outwards

    Use pressing, tapping motions to blend towards the hairline and jaw. Never swipe.

  5. 5

    Build only where needed

    A second layer around the nose or over redness — not everywhere.

  6. 6

    Set the T-zone

    A little powder on the nose and forehead if you're oily.

Keeping it fresh

  • Wash the puff weekly with gentle soap and let it dry fully.
  • Replace the puff every few weeks — fresh puffs give smoother results and help prevent breakouts.
  • Close the compact properly so the cushion doesn't dry out.
  • Buy refills where available — better value and less waste.

For more on making makeup last, read how to make makeup last in humidity, or browse our makeup edit.

Shop this guide

This guide is general information, not medical advice. Patch-test new products, and see a doctor or dermatologist about persistent skin problems.

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An open cushion compact

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Message us with your skin type and what you're looking for. We'll tell you what's on the shelf this weekend and help you choose — then pick up at Chatuchak Weekend Market.

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