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Novolle Beauty

Shop by origin · J-beauty

Japanese Beauty

Japanese beauty is quiet, precise and built to last: fewer steps, refined textures, and some of the most comfortable sunscreens in the world.
A quiet residential street in Japan

The philosophy

What makes J-beauty different

Where Korean beauty experiments, Japanese beauty refines. Many Japanese formulas have been quietly improved over decades, and routines tend to be shorter: a thorough but gentle cleanse, a hydrating 'lotion', a moisturiser and — above all — excellent sun protection.

Japan's hot, humid summers have shaped products that work beautifully in Bangkok too. Japanese sunscreens are famous for watery, invisible textures that don't feel greasy. Japanese mascaras and liners are engineered not to smudge in heat. And the cleansing oil — now a global staple — has long been a Japanese favourite for removing sunscreen and makeup without stripping.

At the stall, Japanese skincare is often where we send people who want a simple, reliable routine and the best possible daily sunscreen.

Signatures

The hallmarks of J-beauty

  • Sunscreen squeezed into a palm

    World-class sunscreens

    Featherlight gels and milks with high SPF and PA ratings that wear like a moisturiser.

  • Bottles of cleansing oil

    Oil cleansing

    A Japanese favourite for melting away sunscreen and makeup — then rinsing clean.

  • Droplets of water — hydration in close-up

    The hydrating 'lotion'

    In Japan, 'lotion' means a watery toner — pressed in generously to hydrate.

  • A mascara wand on a pink background

    Humidity-proof makeup

    Tubing mascaras, fine brow pencils and blotting papers made for sticky summers.

In the edit

Japanese product types we stock

Filter by category or concern, then ask us what's on the shelf this weekend.
Category
Concern

Showing 20 of 20 product types

  • Bottles of cleansing oil
    • Korean
    • Japanese
    Skincare

    Oil & balm cleansers

    First-step cleansers that melt sunscreen and makeup without stripping.

    • Everyday
    • Sensitive
    • Sun protection
    Ask about stock
  • Soft white cleanser foam in close-up
    • Korean
    • Japanese
    • Thai
    Skincare

    Gentle foam & gel cleansers

    Low-pH second cleansers for a clean, comfortable finish.

    • Everyday
    • Acne-prone
    • Oil control
    Ask about stock
  • Watery toner being poured
    • Korean
    • Japanese
    Skincare

    Hydrating toners & essences

    Watery layers that plump skin before serums — the core of a K-beauty routine.

    • Hydration
    • Sensitive
    Ask about stock
  • An amber vitamin C serum bottle
    • Korean
    • Japanese
    Skincare

    Brightening serums

    Niacinamide and vitamin C formulas for dullness and uneven tone.

    • Brightening
    • Anti-ageing
    Ask about stock
  • Clear gel-cream texture swatched on glass
    • Korean
    • Japanese
    • Thai
    Skincare

    Lightweight moisturisers

    Gel-creams that hydrate without feeling heavy in tropical humidity.

    • Hydration
    • Oil control
    • Everyday
    Ask about stock
  • Sunscreen squeezed into a palm
    • Japanese
    • Korean
    Skincare

    Sunscreens

    High-protection, cosmetically elegant sunscreens — milks, gels and essences.

    • Sun protection
    • Everyday
    • Anti-ageing
    Ask about stock
  • Skin tints and foundations in warm shades
    • Korean
    • Japanese
    Makeup

    Skin tints & BB creams

    Sheer, breathable base for hot days.

    • Everyday
    • Hydration
    Ask about stock
  • Loose setting powders with brushes
    • Korean
    • Japanese
    Makeup

    Setting powders & sprays

    Keep base in place and control shine through the afternoon.

    • Oil control
    Ask about stock
  • Filling in a brow with a fine pencil
    • Japanese
    • Korean
    Makeup

    Brow pencils & gels

    Fine-tip pencils and tinted gels that hold in humidity.

    • Everyday
    Ask about stock
  • A mascara wand on a pink background
    • Japanese
    Makeup

    Mascaras & liners

    Smudge-resistant, humidity-proof lash and liner formulas.

    • Everyday
    Ask about stock
  • A pump bottle of scalp shampoo with green leaves
    • Korean
    • Japanese
    Haircare

    Scalp shampoos & scrubs

    Balancing formulas for oily or itchy scalps in the heat.

    • Oil control
    • Sensitive
    Ask about stock
  • Long, glossy, healthy-looking wavy hair
    • Japanese
    Haircare

    Repair treatments & masks

    Deep-conditioning treatments for colour-treated or heat-styled hair.

    • Hydration
    Ask about stock
  • Dropper bottles of hair oil beside a palm leaf
    • Japanese
    • Thai
    Haircare

    Hair oils & serums

    Lightweight oils for shine and frizz control.

    • Hydration
    • Everyday
    Ask about stock
  • Spritzing a leave-in mist through hair
    • Korean
    • Japanese
    Haircare

    Leave-in mists

    Detangling, heat-protecting sprays for everyday styling.

    • Everyday
    • Sun protection
    Ask about stock
  • A white body lotion bottle
    • Korean
    • Japanese
    • Thai
    Body Care

    Body lotions & creams

    Fast-absorbing hydration that doesn't feel sticky.

    • Hydration
    • Brightening
    Ask about stock

Routine

A minimal J-beauty routine

Few steps, done well — ideal if you want simple and reliable.
  1. 1

    Cleansing oil

    In the evening, to remove sunscreen and makeup.

  2. 2

    Gentle wash

    A soft, creamy foam.

  3. 3

    Lotion

    A watery hydrating toner, pressed in with the palms.

  4. 4

    Milk or cream

    A light emulsion to seal in hydration.

  5. 5

    Sunscreen

    The star of the show, every morning.

Signature ingredients

Ingredients you'll meet in J-beauty

Beauty Guide

J-beauty guides

All guides

FAQ

Japanese Beauty questions

Keep exploring

Other beauty origins

Sunscreen squeezed into a palm

Not sure where to start? Just ask.

Message us with your skin type and what you're looking for. We'll tell you what's on the shelf this weekend and help you choose — then pick up at Chatuchak Weekend Market.

Sat–Sun, 9:00 AM – 6:00 PM